Marketing In A Bucket

Marketing In A Bucket Can Offer Some Healthy Creativity

Let your mind go crazy for a little bit.  Your business needs to temporarily slide out of its normal pattern.  Even though "consistency" has been linked to being one of the key components for producing genius work, every once in awhile you can permit yourself to slip into some creative "off-thinking."  Get some outside-of-the-box thinking going on right now.  For the time being let's move a little bit away from consistency.  We need to relax our minds and move away from trying to become a genius marketer.  What's more, we need to add a promotion that will not chew up our budget.  We need to generate some new idea which can help to generate cash sales.  We also need to create a promotion that is worth viral attention.  We need to "Market in a Bucket."

Tolerance And Strength, Got Any?

Improve Your Relationships

In my profile I reflect how closely the link is between strong relationships and the quotients for success in your business model.  Guess what?  It is true.

Dirty Rat Villain!

When you visit the earlier post "Who is the Villain?" you discover who is providing the real anchors to drag your business down.  You do not need to like the discovery of your villain for it to be true.  It is true.  Truths do not need you to like them as a prerequisite for them to be true.  In fact, most truths are not very friendly at all.  For the most part we shuffle past many truths because we do not like them.  Some of the more serious truths are treated by us with the ostrich approach.  We stick our heads in the sand to avoid them altogether.  Do not shy away from these truths.  We are not Gods, we are people.  We have shortcomings.  It is normal.  Get familiar with your shortcomings.  They are part of who you are.

Sorry, I Have Been Missing In Action

I Have Not Been In My Seat!

It has been a little gap of time since I last posted a blog.  Sorry for the gap.

I have been consumed using my time chips for closing the sale of the one business I mentioned in an earlier blog, "3 Snaps, 2 Crackles and 1 Pop."  Time has become a premium.  We needed to interview and select a lawyer to represent us in the completion process of this sale.  As one might expect, that took a good deal of time.

Since selecting the appropriate lawyer to represent the sale of the business assets many new tasks and duties began to fly out of the wood work!  When a positive sale of this nature begins, delays are not a favorable contribution to the sale.  The sooner the sale is completed, the sooner the results become secured as they were originally offered.  This philosophy leads to the need to use all time chips available for working to complete the sale process.  The business sale becomes the prime source for time chip use.

As it stands, so far...so good!

Please, Do Not Raise The Amount Of The Sale!

I have a moment to share some favorable news about the sale of this business.  First of all, the sale included two suitors.  One of the suitors had the Right of First Refusal, http://en.wikipedia.org/wiki/Right_of_first_refusal.  This process had its moments, but after three "cause and effect" bid proposals submitted by the second buyer, the first suitor eventually backed out of the deal.  Appropriate documents were completed and signed.  The current stage of procedures includes the final preparation of the purchase plan and the final approval of the parties voting to secure the deal.

As you might expect, a good deal of paper volume has been generated.  In addition to the increase in paper preparations, search and data gathering has multiplied.  The coming 60 days will be filled with title searching, escrow establishments, finalizing the current debtors data and preparing the transition for continued employment plans for existing staff as they transition into the fold of the new owners.  The CEO of the buyer and myself have developed a very good sense of respect for making this transition work as smoothly as possible.  I have enjoyed the past two weeks working with him.  He has asked me to stay aboard to help him manage the resource transitions.  Both the buyer and our business include the dependence of generating retail incomes as a good portion of their models.  We all recognize how important maintaining retail staff enthusiasm becomes in a transition of this nature.  We are both working well to secure and achieve that idea.

Selling Is All About Being Positive!

I will be consumed a bit more with the finalization of this sale process.  I will share some of the efforts and discoveries as I find time to permit.  I have experienced many great lessons to share from this event.  For those who have traveled this road before, you can provide great testimony to the common surprises.  Fortunately, we have not collided with large enough surprises to spin us out.

In the end, we welcome all challenges and work to provide all efforts to overcome them.  It appears as though the sale may be completed somewhere near the end of the year or early in the new year!  Some projects like this may seem to take a long time.  However, they do not.  The time will move along very quickly.  Just about the time we think steps are taking too long, it is all over with and completed.  I sometimes wonder how we fit it all in! 

As it stands for now, I consider all of the work we are doing a process of work only.  When the check clears, I will consider it a sale.

Until next time....
 

What Does A Test Blog Look Like? Behind The Scenes.

I often sit down to test and discover some things I know nothing about.  I have some kind of an idea of what is happening and what needs to be happening in my mind.  But to truly know what works and what does not, is sometimes only a guess.  So as I prepare a blog for the next subject to post I sometimes experiment with the material and its layout.  I work on some areas to study by going online and visiting some of the top recognized blogs.  I look at their layouts, their conversation, the subject mater, and their payment process in how they display and attract particular advertising mechanisms.

I Had Better Luck As I Played With It More

This post you are reading right now is a quickly typed post that was one of those behind the scenes test blogs.  I typed it quickly for the single purpose of getting material printed in an array of paragraph arrangements.  Of course, it has been edited for spelling and word placement.  When I type too fast I have a bundle of mess-ups on the page.  It looks a lot like first grade English.  That should be no shock to those of you gifted with incredible skills in the area where grammatical poise shines.  My script is usually butchered quite heavily.    

Test this page by working with Amazon Dot Com and finding a pattern of script and advertising blends that will appear better on the blog better than what I have been seeing.  This way I can use the power of Amazon's readership to its maximum potential on the blog.  At present, the inserted advertisements are, at times, disruptive to the original layout of the post and do not seem as though they can be edited very well.  This has presented a challenge in layout, increased the time it takes to prepare a post and caused the post to become confusing as each edit is performed.

Infiltrate, Extricate, Imaginate!

Is 'Imaginate' a word?  According to spell check, no.

However, in the world of advertising we can make it a legitimate word.  We can introduce a new word that helps us get a picture into the mind of our viewers.  Look at some of the examples we can use...

Is My Business Boring?

Does Your Business Look Something Like This?

When was the last time you walked about your business to take a scrutinizing look around?  What did you see?  Did you see tired employees?  Did you see worn out carpeting?  Did you see badly stained walls?  Did you see terrible restroom facilities?  Did you see a boring set of website photos?  Did you see unexciting word sets in your descriptions online?  What did you see?

Were your retail isles well defined?  Is your store front inviting?  Were your signs and price labels current, fresh and professional?  Was your display material on the web balanced, coordinated and does it deliver the necessary sets of continuity for your business?  Take a good look around.  Make a serious effort to find the tired portions of your business efforts.  Be critical of what you see.  Be critical of how you witness what you look like.

Add Exciting Photos To Your Site

Do you need new material on your web page?  Do you need new subject matters that your website delivers?  Do you need guest appearances on your website?  Do you need a new product line in your store?  Do you need to introduce a new service your business supplies?  Take a fresh look at what you might be able to do to add new interest to what you are already doing.

Attack the corners of boredom your business has come to accept.  Give your staff and personnel something they can get excited about.  More importantly, give your customers something they can get excited about.