I Love To Ride. Not When My Tax Deadline Is Due, However! |
First of all, what kinds of things should be on that list? Keep in mind, a business owner should somehow develop a serious pattern of work habits that take care of the routine required responsibilities. If the owner does not actually perform these routine tasks, someone hired should. In the end, required business duties should not be something that must be remembered to be placed on a list of things to do. They are routine tasks that are already being managed in a time structured way. If not, change that kind of arrangement. Routine responsibilities must be met on a regularly known, already applied schedule. Routine business tasks should never be something we try to remember to place on our "to-do" list once in awhile. They are routine work that is completed in a routine fashion. That is one of the secrets to success. Make sure your business practices this step. Get a routine schedule knocked out to support the required duties the owner performs.
To make this first step happen well, an owner needs to decide what kind of required work is part of the owners daily routine. If the owner has adopted to perform some of these routine responsibilities, make sure they are completed with a routine level of success. For example, if the owner becomes the daily radio advertising voice of a marketing campaign, make sure that owner stays disciplined enough to perform that daily task, every single day. If the radio deadline to do that daily segment clip is 10 AM, then the owner must make sure that task is not interrupted at 10 AM. There should be no reason why the owner needs to add that routine step to his daily "to-do" list. It is already part of his routine pattern. Every day at 10 AM he is calling the radio station to complete that daily message. That responsibility has already been set in place, established in the daily routine of the owners schedule and therefore does not need to be on a reminder list. The owner does not need to add, "put pants on" to his getting-ready-for-work list of activities. He already puts his pants on in a routine way. He does not need a reminder to put his pants on, too. It may sound silly, but I have watched many really smart business owners get this kind of stuff out of control. They can struggle with routine responsibilities. They will often make arrangements to sabotage their required work duties. I have seen it happen a lot of times. Distractions to success are always demanding attention.
Speaking of distractions, I have seen loved ones call the owner at 9:57 AM and want to talk about something they think is very important, and it usually is. Unfortunately, they do not fully know the owners routine at work and when they hear his radio spot every day at noon, when it actually airs, they do not know he makes that segment happen at 10:00 AM every day. When they call him at work at 9:57 AM and he says I will need to call you right back, they feel shunned a little bit. They know their news is also important. They do not fully comprehend his structured routine to success. I have watched many owners fail to properly manage this challenge. It gets messed up a lot. Learning how to juggle loved ones needs with the requirements of the business is a tall art to paint. Get good at communication on this one. It can come back to bite the owner very hard, in one fort or the other! Trust me, both the business model and the loved ones care a lot about the owners level of attention. It is a tough nut to crack. Good luck with finding the balance.
My point in this post is to identify where the routine stuff needs to be placed and respected. So many business owners fail to perform their leadership tasks really well mostly because they are so disorganized. They are whimsical about what they need to do each day. They usually hate the domination effects of a routine pattern of required duties. Owners also hate to be told what to do. They like their freedoms. That is one of the main reasons why they decided to own their own business. If today they want to travel to the city to go see a new manufacturer of a line of goods they are considering to offer, they like the power of making that decision at 9 AM this morning and skip right past the radio responsibilities. I watch business owners perform this kind of disorganized managerial crap all of the time. They do not like to be controlled by the routine of responsibilities. As a result, they justify the decision to go to the city and add failure patterns to the rest of the required work they need to do. I see this kind of stuff happen more than the owners will ever admit. Distractions to success are always demanding attention.
One of the main reasons why smart people do not often win at the business game is that they do not know how to control the quiet ways they sabotage their success efforts. Most owners do not recognize how success happens. They truly believe that success comes from their good creative ideas and their subsequent spot on, whimsical "direction-making" efforts. Not true. Never true. Not ever to be true. These notions of how success actually happens are completely false notions. Unfortunately, thousands upon thousands of business owners still believe them to be true. As an outsider looking in, it is so disturbing to see this kind of sabotage keep so many owners away form simple success. They get sideswiped by quiet, yet effective moves of disrespect for an organized approach to their business routine. They fall for the love of the freedom call and break their routine strides for doing what needs to be routinely done. They permit more distractions to take control. They give those distractions too much attention. It is part of the internal drive of the owner to produce more of the freedom call. Distractions to success are always demanding attention.