Creativity, Enthusiasm And Energy Are Cousins

Creativity Supplies Energy!

What makes going to work fun?  If you are a business owner, do you enjoy going to your place of business?  Better yet, let's examine that question from a different angle.  If we were to eliminate the habit patterns you have developed for mentally preparing yourself to go to your place of business with the routine duties in mind, each day, would you be going to your business with an exciting and fresh new outlook each day?  Are you excited about heading to work today?  Are you finding yourself excited to get to work to do some more exciting things?  How truly excited are you for pursuing your growth in the business you own?  Are you worn out?  Are you exhausted?  Are you disappointed?  Are you frustrated?  Or are you excited about some new projects you are doing?  If you check out your levels of thinking on these simple questions you can discover how your creative juices are running in your business model.  You will find out how strong your creativity is flowing.

Creativity helps the owner produce some good visions about what needs to be done.  Creativity provides the added excitement a business model needs to have energized.  Creativity helps produce some healthy ideas, plans and work projects.  These kinds of things are critical to do in a business model.  Even an accountant can find some healthy approaches to creativity in their routine pattern of business duties.  They can pursue some creative classes for the young college students.  They can work with the finance instructors and set up some high school 'on-site' field trip orientation segments for the finance class students.  They can prepare some gift handouts for the students to receive after they attend the scheduled orientation sessions.  The 'show-and-tell' efforts could help the owner of an accountant office become more creative in how they present their business model.  It is amazing how much more interesting a business model can become when the owner infuses higher levels of creativity into the model.  Increased interest lends to increased enthusiasm. Increased enthusiasm adds energy to the process.

Creativity, enthusiasm and energy are cousins.  All of these relatives are necessary components to infuse into a successful business model.  The leaders who operate with a creative heart are the leaders who are always looking for the next round of increased interest.  It is the increased interest factors that help drive consumers to continue to check out what your business model is doing right now.  When a business owner is able to apply and manage a routine amount of stability to their business model, they will attract the consumers who count on what they do.  If that same stable business model can somehow infuse a routine blend of creativity with their marketing stability, they will win bigger.  A certain amount of creativity keeps the model fresh.  Freshness is one of the higher demands the consumers tend to favor.  They do not like stale environments.

If you have not applied anything new and exciting in your business model, you have ignored one of the great desires consumers possess.  Although consumers rely a good deal on a healthy dose of familiarization when they shop, they also need to see new and exciting things.  Creativity helps the business owner find healthy ways to insert consumer interest.  I know a whole bunch of business owners who fail terribly at the creativity game.  Many business owners have a good deal of rational sense but do no naturally possess the creative side of the equation.  The creative side of business needs are difficult to do for many business owners.  It is one of the reasons why their business model fails to explode with a long line of consumer success.  Creativity provides a certain level of enthusiasm that is needed for new growth to continue.

Think about how nice it is when you enter a business model that is filled with healthy levels of creativity.  Your senses are tested nicely.  You discover some really neat things about the history of the building, the history of the owners or the history of the region.  You might discover some really neat products that look really cool but at the same time, serve a routine functional purpose.  You might discover some new food combinations that blend together nicely that you never considered mixing before.  You might learn about how glass is made.  You might learn about why the human mind prefers certain colors over others.  You might discover new uses for old discarded items.  You might be introduced to some new ways to paint a wall.  Creativity can be found in the business models who love to arrange for it to happen in their business model.  Consumers love to discover these things.  Consumers desire to go on an Easter egg hunt.  They love to discover new things.  They prefer to be in the front of the new wave of interest patterns.  Creativity helps make this kind of stuff happen.

Stale and tired business models are the most common ones that struggle to attract more customers.  When a business model becomes tired, it usually shows.  The appearance of that tired business model becomes less likely to remain crisp and sharp.  The paint begins to chip and flake.  The cobwebs start to grow and the dirt builds up in the corners.  The creativity factors are running out of gas.  The business model begins to drift away from the needed forms of new and exciting creations.  Consumers are not attracted to this kind of atmosphere.  In fact, they are subconsciously offended by it.  Consumers want to know that the business owner appreciates them so well that the owners work extra hard on making sure the right kind of appearance is happening to show how much the owner appreciates the consumers patronage.  Consumers love this kind of subtle treatment.

When a business model shows how much it appreciates the patronage of its customers, that business is running smart.  Creativity is one of the best ways to project this feeling.  Consumers get more enthused about spending money in a business model that works extra hard on presenting this kind of appreciation for their trade.  This kind of consumer respect can be offered by the kind of creativity that is employed.  Creativity helps to project how a business model appreciates its consumer support.

Creativity Produces Enthusiasm!

Go back to our early childhood years.  We had 'show and tell.'  We brought stuff from home and shared it with the class and our teacher.  We used that item to describe something new and exciting about who we are.  It was a chance for each child to learn how to express who they were, how they are connected to the life they live.  We also made guns and knives out of sticks and rocks when we were young.  We made cars and trucks out of cardboard boxes.  Creativity is a major part of the human mind.  We have always had some form of creativity running through our lives.  Heck, some people figured out clever ways to cheat on school tests.  That is a small part of creativity.  We all grew up with the practice of performing some levels of creativity.

The business models who address this fact with a nicely arranged blend of creativity are the business models that stand the best chance to win big with the consumer.  Consumers have a natural blend of creativity already placed inside their heart.  The business models who dovetail this placement with a nice blend of creativity are the models that will be the most attractive.  Consumers prefer to find certain levels of creativity happening where they like to shop.  It might be the programs the business supports.  It might be the kind of social respect the business honors.  It might be the extra-mile treatment the business model provides for its customers.  Somehow the consumer is attracted to the creative ways a business model performs its excitement and enthusiasm.  That kind of operation will win big time.  Consumers love to be a part of enthusiastic and creative models.  They do not want to be left out of that kind of energy.

I have followed many excited people down the wrong paths.  Yet on the other hand, I have followed many excited people down the right paths.  Enthusiasm is hard to ignore.  It is difficult to avoid.  We love to be excited.  We love to be amazed.  We desire to be surprised.  We prefer to be pleased by some new things we just discovered.  Creativity fills all of these needs well.  It sets up the motion for these things to happen more often.  Learn how to improve your creativity factors in your business model.  If you struggle with this kind of effect, go searching for ways and methods others use to make it happen in their model.  It is not wrong to copy an idea that is not trademarked or copyrighted.  Do not steal something that has been protected, however.  That is wrong.  Just learn how to get some good inspiration from how others do what they do.

I see many great ideas floating around the business world.  I like some of them.  I like them well enough that I begin the process to try and figure out creative ways I can incorporate that same kind of idea into my business models.  I might be eating dinner at a riverside restaurant with my wife and notice something about how the business seats its guests differently.  I take notice of the unique way they treat their guests.  I wonder, how could I incorporate this same kind of unique treatment in my furniture store welcome?  What would I need to do to project this same feeling for how special they treat their customers?  Learn how to borrow ideas from unlike business models.  Sometimes in a dissimilar way, we can discover new patterns for performing better ideas in our own trade.  Just because it has never been done before does not preclude it from being good to do.  I like this kind of creativity.  I like to test my mind.  I like to test my business models.  I like to see what new and exciting things we can do to improve how our customers see and become more attracted to our business models.

One of the best things that happens when creativity is strong in a business model is that the creative model has the increased ability to produce added energy.  New and creative thoughts help to increase the levels of energy the business model supports.  There is good energy in creative movements.  Every business model needs more energy.  Energy is where the rubber meets the road.  A healthy business model is filled with a lot of energy.  A good deal of that energy comes from the creative side of the business functions.  If your business model lacks good energy right now, get more creative.  Learn how to do some of the same things you do in a more creative way.  A business does not always need to introduce something brand new to fulfill its creative responsibilities.  Sometimes all it needs to do is rearrange how it does what it already does.  Get more creative in finding new ways to deliver what you already deliver.  Modify how you do what you already do.  Get creative.  It will add energy to the work you already do.  New energy is a good thing to have happen.  Promote this kind of new effect.  Sit back and think of new and exciting ways to become more creative in how you do what you do.

Creative thinking is one of the keys to success in a business model.  The best models do the most thinking about better ways to create the same thing.  The best models work overtime on their creativity factors.  They see them everywhere they go.  Ideas pop up in some of the strangest places.  Good business owners know this fact to be very true.  They travel away from their own business model only to see a good idea somewhere else.  This is a very good thing to have happen.  Learn how to adopt higher levels of creativity.  Then build up the courage to do some of them.  I love the energy this process provides.  I am a creativity junkie.  It has helped my business world win more often.

Go ahead, get more creative.  It will not hurt.  Go have some fun today!

Until next time...