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| Planning Your Business Success Is A 24/7 Responsibility |
As I mentioned in the last post, I am not writing about how to get effectively mean with unwanted prank phone callers. I used that example as a means to identify how technology has become a seriously vital tool as a life aid. For a business owner, technology has provided their business model with some wonderfully cool and effective competitive tools. If an owner is not maximizing how the use of technological tools can increase business success, shame on them. The owners who are not learning how to use technology as a battery of tools to improve their business success are obviously not very serious about learning how to increase business success. Period. There is no other reason why an owner skips learning how to win more often. The only excuse is that they are obviously not very serious about winning. Pay attention to your wonderful marketing avenues, offerings and opportunities.
We had a great trip to the mountain cabin. Wow, no Internet services! It was a good thing my wife did her event planning online before we left. The restaurant was quaint, but good food, as promised online by all of the user comments. The customer activity was very low. We were one of three other groups in the facility during the meal time hours. Not much business happening at this small cabin resort. The seclusion was good for what we were there to enjoy and experience. I was able to almost finish reading one of my Kindle books. We had two fireplace fires going almost non-stop in the cabin. One was burning non-stop in the great room and one going almost constantly in the bedroom. Keeping them going was easy stuff. It was nice weather as well. We went to a small town a couple of times and enjoyed each trip. We watched some movies and relaxed like most people have forgotten how to do. It was a wonderful trip. It is what my wife and I call, "A re-do." We mark down the things we enjoyed so much that we place them on our repeat list. Usually we do this kind of thing with a new meal we tried out. Sometimes we do it on one of our short trips of travel. This trip qualified as a "Re-do." It was very restful. Pay attention to these wonderful marketing desires.
We took a walk around a small lake and a baby deer on the trail tried to adopt us. She was obviously without family. She ran up to us many times and tried to become our friend. She followed us closely for about 30 minutes during one long stretch of walking. We would stop and talk to her a couple of times and she would approach within about five feet of our position. A couple of times she got so far behind us that we thought she was gone, only to hear her run back up next to us. There she was again. Trying to get our attention. She only drifted away from us when we could hear a dog barking in the distance. It got her attention and she finally disappeared. We did not see her again. She seemed to talk to us each time we stopped and turned around in her direction. We asked her where her family was. She was obviously all alone. She was just old enough to have recently lost her spotted coat. She was a young baby, yet. It was kind of cool to have her walk along with us on that trail. We even looked outside of our cabin door once in awhile to see if she followed our scent back to the cabin when we returned. No sign of her anywhere, however. The dog barking in the distance spooked her pretty good. She did not want anything to do with the dog.
I liked the idea of having limited electronic services in the remote resort region. It may actually keep out the hordes of people we were not looking to find. I am not sure I would suggest eliminating those electronic opportunities as a business move, however. I might suggest the resort facility have those services provided at the main lodge. It was absent of Internet services for its guests. I might disagree with this business move. To a business model that is trying to achieve a quaint marketing presence, other ways can help make that kind of marketing effect happen. The addition of Internet technology can attract a larger audience that would respect serving quaint desires in other ways. Although I enjoyed the solitude, the absence of the Internet may limit good future business success. This is just my opinion. It is a good thing I pre-downloaded my book to read before I arrived, on my Kindle.
We live in interesting times. Tighter economics has forced many people to plan out their life activities more differently than ever before. As I mentioned, my wife has become our great event coordinator. She has discovered an economical way to find us some very enjoyable things to do on our short trips of travel. She does a great job 'online' of budgeting the events we enjoy doing. We are able to enjoy some of the simple pleasures we prefer to see. Technology is the tool she uses to accomplish those pleasure spending goals. Is your business placed logically on the best technology paths for us to see what you actually do? We will not likely attend your business model if you do not use current technology tools. Pay close attention to this truth. Learn how to pay closer attention to your wonderful marketing avenues, offerings and opportunities.
We do not believe we are the only customers out there that operate our event planning designs using the Internet as our main source. Your model may be missing our kind of trade if it does not use the Internet as a marketing tool. I can assure you that sometime later this week my wife, the event coordinator, will start up her casual work to go hunting for the next short trip we plan to take. She will use the Internet to go find that opportunity. Our wonderful trip will motivate her to go find another gem to experience. I know how she works on this subject of play. If your model does not effectively use the Internet as a marketing attraction tool, she will not find you. You will not see our business come your way. From what I can tell, most resorts could use a good boost in the business arm. They need more customers. They need to find a better way to do what they are trying to do. They need to take their technology work more seriously. Pay closer attention to your wonderful marketing avenues, offerings and opportunities. Learn how to dig them out and how to make them become market known.
Most business owners need to make some personal advancements about how they respect the ability the world of technology offers to improve their marketing presence. They need to quit being afraid of what it can really do. They may need to open up their minds a bit wider. Most owners are limiting how much their model can generate. It is a shame to witness this effect. I see it everywhere. Many of these struggling business models do not even recognize the beauty their business models can provide to the consumers they serve. They get lost as owners into the daily fray of do's and don't do's. They get bogged down with daily stuff. They do not take the proper time to discover why they can attract the most customers they prefer to serve. They do not truly know who they are, what they do and how they attract the people they end up serving. As a result, they also cannot develop a great marketing plan to get this wonderful word out to others who are looking to be served in this very same way. It is tragic to watch business owners operate in this day and age and actually refuse to recognize how simple this kind of stuff is to do. If that is something your model needs help to achieve, for goodness sakes, go get that help. You are missing great opportunities for healthy income growth. Quit waiting for people to coincidentally find you. That is not a good marketing approach. Pay attention to your wonderful marketing avenues, offerings and opportunities.
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| Get Good At Recognizing How To Win More Often! |
They do not believe in what they do nor do they recognize how to make sure we were satisfied with what they offered. They truly do not know how we feel? They never checked us out. They were too busy doing all of the daily work they have become accustomed to doing. They obviously do not understand how to use their wonderful routine offerings and convert them into better known opportunities by using some newer technological tools that could help them win more often. They missed it. They need help in developing a better business plan, combined with more depth of business understanding and approach that will help them grow their model up larger than they could ever imagine. They need help. They need to improve upon their internal business vision. They need to quit flipping hamburgers so much and start developing a better business marketing plan. It matters a great deal to the ones who build successful business models. Pay attention! The competition may be killing your efforts to win. The competition is working harder on attracting who we are. An owner who is ignoring these moves is an owner who is destined to fail. Figure this stuff out. Pay closer attention to your wonderful marketing avenues, offerings and opportunities.
Walgreen's website offers a membership savings opportunity. This is a wonderful example of how this resort can do the same thing on their little website. It can design that kind of similar step to be included on its website to help increase its potential for future repeat business. It is not rocket science. How well is your model doing on this subject? Learn how to discover how the winners do what they do. It matters to the healthy future of your business model that you discover these competitive forces. They are running loose all around your model. Is your model performing these similar competitive ways? If not, why not? What are you waiting for? Are you waiting to fail? Get going. Pay closer attention to your wonderful marketing avenues, offerings and opportunities. Get busy building your business model to become up to speed with how business is moving in these wonderful times. Grow up, grow out and grow better. It is your responsibility to advance your business ways. Move up, out and better.
Discover what it is that your model does so well. Find who likes to trade in the fashion you offer. Get busy learning new ways to connect with who that is. Then do a lot more of making those connections happen in increasing ways. Get your best ideas from the ones who are winning big. Check out how the Walgreen's are doing what they do so well. Check out how the Nike's do what they do so well. Nike reported an astronomical increase in cash reserve, earned from last year's sales activities. My goodness, go see how they accomplished that task in a recession period of time! Go see how the winners are doing it. Start learning how to be doing it the same way winners are making it happen. This is not some really hard stuff to recognize. Pay closer attention to your wonderful marketing avenues, offerings and opportunities. See how the other winners in the business world are making better connections with those simple things. Once you discover what it is they are doing that you are not, change your model. Get busy doing what works. Your time and future are waiting for you to grow up. It ain't that hard. Build yourself a better business model.
Pay closer attention to your wonderful marketing avenues, offerings and opportunities. Get directly lined up with what those items are and begin doing them in a better way. Stop waiting for business to show up. Go get it like Walgreen's does. Go find who will return to what you do. Get better linked with who they are, why they come and when they will return. As I said, my wife is already searching for the next fun place to visit. Too bad she did not get a wonderful repeat visit deal from the place we just visited! It should have been resting right next to the Walgreen's deal on the phone! The resort missed it. Walgreen's did not.
Until next time...
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