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| Draws One Closer |
Most of what you will learn to increase your business success will be lessons of the invisible nature. Somehow we have a tendency to be wired for the concrete and the 'obvious' nature of things. The way most of us are wired we are attracted to doing the things in our business that we can see, touch and feel. Unfortunately, it is the invisible things that count the most and provide us with the greatest success. That is why they are invisible, we cannot see them. We have a difficult time quantifying what we cannot see. As a result, we do not expect what we cannot see as being valuable. Therefore, we do not perform the invisible nature of things. We need better 'hooks' than invisibility. Now the real problem with this kind of business approach is that all of our competitors are behaving exactly the same way. Ask yourself this question...what makes you truly believe you can do what they are doing, better, by doing the same thing? I suspect the only gain you will discover in this process is that you will have to do more of what they do to gain an edge. How are you going to win that one long term? Let's redefine how we will go about this process of addressing the invisible nature of success. Invisibility is very uncomfortable. Working on developing great 'attraction policies' is very much like working on the invisible nature of things.
I suspect the real fault in this concept is that many of us are not result driven. We are activity driven. We tend to measure the work and activities we put in and spend little time in measuring the 'real' results. When the results grow small, we work harder and put in more of the same activities thinking we will gain greater success. We do what we think we should be doing. We perform the tasks that feel good for us to do. If the results are not well enough, we decide to do more as if more activity will produce more volume. We work harder. It is as simple as doing more of the wrong stuff so we will produce more of the wrong results. Gobs of business operators do a lot of this stuff. They work harder.
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| Stop Doing The Wrong Things |
You are searching for answers for a very good reason. Change what you are doing and change it right now. Let go of the things you are familiar with in your operations and begin to work on developing uncomfortable things that are at present very invisible to your understanding. The invisible things you will learn to do will eventually mature with time and begin to work like magic in producing increased volume. At first, the new 'attraction policies' you employ will not produce what you are expecting to receive. This will cause you to believe that these invisible things are not working well in your efforts. Be patient. Allow the invisible things enough time to mature and grow. Building a successful business model is not a microwave-type deal. It is a slow cooker process. Be patient. If you lack patience, grow up. Learn how to overcome one of the traits that will eventually kill your long term business success...impatience. Impatience is a very bad dagger to business greatness, get rid of it. Find a way. It is not ATTRACTIVE.
Remember, we are going to work on 'attraction policies.' What does attraction mean? "DRAWS ONE TOWARDS ANOTHER." Isn't this fun? If this is too much for you now, your lessons are likely over. Going to the next step may be a waste of your time. It might be safer for you to get busy doing a lot more of the things you are already doing. We are not trying to feel good about tricking you out of your attention. We are here to help you gain new knowledge on how to build a growing business. We are not here to trick you into believing that the changes you will make are going to be fun and easy on you. Because they aren't. I know, I do them every day. They suck. But they work well. Become more results driven and add more patience than you ever thought possible. I am not kidding, here. You will either trust these truths and change some things, or continue to struggle, or maybe fail.
If you have not noticed, the first step in developing great 'attraction policies' of success is to form a high level of patience. It will be a level of patience you have not yet become comfortable to perform constantly. Remember this truth each time you reach a point of discouragement. It will serve you well. Be patient. Let it mature. Allow patience to grow up within you. In this effort, be aware of the clear difference between procrastination and patience. They are not the same thing. They have similar disguises, but will produce greatly different results. Be careful not to switch them up.
Be patient...next time we will add more to the idea of developing 'attraction policies.' It looks like it might be a fair time for producing a small list of things. In the meantime, begin your work on forming more patience in your leadership efforts, in your business decision-making. Begin the work on that change. Become more patient. Let's work slowly and effectively. See you soon. We will keep the list small.
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