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October 30, 2010

Infiltrate, Extricate, Imaginate!

Is 'Imaginate' a word?  According to spell check, no.


However, in the world of advertising we can make it a legitimate word.  We can introduce a new word that helps us get a picture into the mind of our viewers.  Look at some of the examples we can use...


When it comes to marketing, several key components need to be met in order for your business to receive its maximum potential.  One of those key components is to allow your mind an open flow to creative thoughts.  When you allow your mind to think openly you permit creative thoughts to "Infiltrate" your mind.

Marketing your business is big business.  Every time you casually approach your marketing efforts, you miss opportunities to make a big impression on your potential customers.  One of the biggest steps to good marketing is to remind yourself not to approach your marketing efforts lightly.  This includes the work you do on your advertising presentation.  When you prepare your advertising, develop a program plan.  Use splashes in your mind to create a unique pattern that customers can use to recognize you.  Be serious about your advertising efforts.

This means you need to "Extricate" casual marketing efforts from your mental approach to advertising.  Pull away from casual tendencies in marketing as you work to get your business in front of your customer.  It is serious business.  Take it seriously.  Extricate casual approaches from your marketing efforts.  Every step you take towards marketing your business counts.  That means you need to make every piece of advertising count.  Get serious about it.  Learn to "Extricate" those casual approaches from your mind.

Now, let's learn how to "Imaginate."

Even if letters you choose are not legitimate words does not mean you cannot get your message through to your customers.  Let's try the word "Gmoosched."

You can work your magic in so many ways.  Try to infiltrate your mind with creativity after you are able to successfully extricate routine thoughts from your mind as you then begin the process of imaginating.

Good luck developing a creative plan and work your marketing magic.  You may begin a new trend, who knows?

See you next time...



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