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May 27, 2011

Sometimes We Hide The Truth From Ourselves.

We hate the truth.  The truth hurts too much for us to enjoy it.  We may even say we can take it, but we can't.  Our character is made softly so we need bad news delivered more softly.  We feel uncomfortable when we stand next to someone who is blunt and to the truth with their conversation.  We try to get away from someone who has those characteristics.  We develop interesting little mind games to help us accept what we do not want to see or hear.  We push the depth of our acceptance for the truth off to the sides around the work we do each day.  We do not always jump right into the middle of the truth when it comes knocking at our emotional door.  If the truth knocking at the door is there to reveal something we did wrong, we work harder on avoiding to open that door.  I am guilty of all of these things.  So are you.  That is the truth.

Sometimes we hide the truth from ourselves.  We do not want to actually deal with the depth of a truth so we skirt around the nibbled edges just enough to allow us to subconsciously deal with what the truth truly means.  We play with knowing how the truth works but do not want to blend all of it into our daily work and tasks.  There is a certain level of acceptance each of us has developed as a way we have learned how to accept and deal with the truth.  We have a hidden gauge for how much truth we want to play with each day.  Once that gauge hits the maximum level, we are done accepting truths for a little while.  We will get busy doing something else.  We will work hard on staying too busy to deal with the truth for a little while.

Did you know your business success does not care whether you accept the truth or not?  It could not give a rip.  Your business will respond exactly how the laws it lives by respond.  It does not measure if you are telling the truth or not.  It does not care if you accept the truth or not.  Your business lives by its laws of cause and effect.  It does not consider how you play Easter egg hunt with the truth.  If your business model is not producing what it needs to produce in order to survive, it does not care if you accept this truth or not.  Your business will respond exactly how it should respond.  It will follow the laws of cause and effect it knows it must follow.  Lie all you want, your business will do exactly that which it is designed to do.  Sowing and reaping is a pure game of cause and effect.  If you forget to unlock the front door of your business in the morning, you will not have any customers come in during the day.  Your business will respond as pure as that example.  If by noon some employee discovers the front door is still locked, your business does not care if you tell everyone you are sure you opened and unlocked it when you first arrived.  You can lie all you want, your business still did not have customers coming in during the first part of the day.  Your business does not care about lies or the truth.  It does not matter.  The traffic still did not come in.

In fact, tell the truth...I forgot to unlock that door.  Your business does not care.  It only moves with the pure laws of cause and effect.  Your business success does not care if you tell the truth or not.  It is irrelevant.  I sometimes wonder why so many business owners spend so much time hiding the truth from so many people about how they do or do not do the right things in their business models.  Somehow they do not see that their business model could not give a rip.  They become so worried about what others will think they forget about how their business is doing.  Your business model does not care about what others think about how you lead, how you tell the truth, how you accept the truth and how you deal with the truth; it only responds to its pure laws of cause and effect.  Your business model does not care about the truth.  Quit trying to hide the truth from your business model.  It does not care.  It is paying no attention to the level of lies you tell, the level of truths you ignore and the level of truths you accept.  It does not care.

Sometimes we hide the truth from ourselves, yet our business model does not play along with us.  It has no ability to respond to our false conceptions.  Our business model will perform exactly how we lead it to perform.  It has no sympathy to our troubled self and how we deal with accepting the truth.  Our business model is responding well with the things that make it work well.  I have watched liars build a big successful business model.  I have watched honest people fail deeply in business.  Your business model does not care.  It has no feelings about this subject.

Do not get me wrong.  Do not hear what I am not saying.  I did not say, nor do I believe that a lie can be good and the truth can be bad.  Quite the opposite.

If we have the habit of hiding the truth from ourselves once in awhile.  We have the habit to develop some not-so-healthy patterns that will eventually destroy our business success.  The part where we ignore the truth and lie to ourselves about the truth will not be the part that takes us down.  Our business model does not care about that part.  What will take our business down will be the necessary things our business needs to see us do that we will eventually ignore and fail to do.  That part will destroy our business success.  Our business responds to only the pure cause and effect of the laws that govern how business success works.  It does not care about the accepted or denied truths.

Lies are not a good thing to practice.  They will eventually destroy and kill your efforts to succeed.  Work hard on removing your lies.  Lies are like anchors in your water of success.  They weight your patterns for success down so much that you will need to swim much harder to make your business model work better.  Lies come in all forms.  Some lies are tiny lies.  Some lies are big lies.  Some lies do not look like lies.  Some lies are obviously a lie.  Some lies are half-truths.  Some lies are truths stacked all around the fact that we are hiding one single lie.  Some lies are creative.  Some lies are intentional.  Some lies happen before we notice them.  Some lies are never revealed because they are so cleverly designed.  Some lies hurt.  Some lies are very disappointing to discover.  Some lies are confusing.  Some lies are blatant.  Some lies help others win.  Some lies go unnoticed.  Some lies come back to bite us later.  We all know a little bit about all of these situations.  We lie.  We do not always tell the truth.  We do not always accept the truth.  Sometimes we hide the truth from ourselves.

Your business model does not care.  Get this part understood.

Your business model only performs what you lead it to perform.  If you fail to unlock your front door, nobody will come in.  You can fib, lie, equivocate, prevaricate or whatever makes you feel good about describing how that mistake occurred...your traffic still did not occur while that door remained locked.  Your business model does not care about your excuse.  It had no traffic occur.  It could not generate revenues.  It could not honor the customers who came to try the front door.  Your business model could not confirm the truth about the "hours of operations" sign posted on your front door.  Your business model could not deliver good service to the customers who tried to check you out.  Your business model sent confusion messages to the customers who came to see what you had inside.  Your business model lacked clarity.  Your business model could not become accountable.  Your business model could not give a rip about how you lie about who failed to unlock that front door.  Those little lies mean nothing to your business model.  It cannot think what you think about how that mistake occurred.

Quit lying to yourself when it comes to business affairs.  Your business does not care.

If you arranged a floral bouquet in your flower shop and the customer supplied the cut flowers for the arrangement, and after you completed the work the customer asks what they owe...what do you charge the customer for your time?  How come you did not tell that customer before you made the arrangement what it would cost?  Allow the customer the right to choose.  The customer should never be placed into the position of guessing what their eventual bill might become.  If you have to 'make up' the cost as you go, you will be faced with telling a lie.  Remember, your business model does not care what you decide.  You can tell the customer you are worth $300 per hour.  You are the owner of the shop.  Truthfully, you are worth more than that.  Your time and effort is linked directly to the level of worth your business holds at that moment of time.  It might work out to be $500 per hour.  Unfortunately, you may not have taken any personal income from your business in the last three months.  So your true worth is zero.  You cannot lie and charge the customer anything.  What should you do?

Why not ask the customer what they are willing to pay and call it even.  When that customer leaves your floral shop, quickly calculate what you need to charge the next time this type of situation occurs and post that service charge on your price list board hanging above your cash register.  Get on with more important business decisions.  Continue to arrange your business to help the customers make more concise decisions about where they want to do their business.  Those are the rules your business model cares about the most.

We can sit in a chair in the back room and worry about the most negligible things.  Meanwhile, some very creative work needs to be done with our business model to generate more foot traffic and more customer activity!  Do not get bogged down trying to create a good excuse for doing the business you do.  Your model does not care about stuff like that.  Get more wrapped up with building a better business design, a better business model.  There is plenty of room for improvements everywhere.  Waste no time explaining away your previous actions.  Spend more time on developing a better business model.

Sometimes we hide the truth from ourselves.  We spend a good deal of time and energy working on ways to explain ourselves away.  Our business model does not care about how we use our time.  Our business model does not care how much time we spend worrying about how we need to explain our shortcomings.  Our model does not care about those kinds of things.  Only we do.  We place importance on those kinds of things.  Our model could care less.  Learn how to shift your time away from these types of activities and re-direct them to better business design efforts.  Become more busy learning how a business model works well and when you find those laws of success, spend more time doing them.

This is a truth that will help you to produce more victories in your business model.  Be truthful from the start and save yourself a lot of foolish efforts in trying to correct the wrongs.  Your model does not necessarily care how you spend your time.  Only your success results will reveal what and how you do what you do.

Become more efficient.  Accept more truths.  Make better business adjustments.  Your model will respond nicely.


Until next time...

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