Style Versus Achievement?

Use More Style To Win More Often

How do we vote for presidents?  Is it on style or is it on achievement?  Get serious.  It is all about style.  The general public does not care about your previous achievements.  All it cares about is your current style of approach.  Are you sensitive to their needs?  Are you humble?  Do you listen well?  Are you exciting?  Are you relevant?  Are you current?  Are you popular?  Do you tickle their ears well enough?  Do you say the right things at the right times?  Do you refrain from offending anybody?  Do you respect everybody?  Can you handle yourself spotless when the criticism is the highest?  Can you be active, present, considerate and funny when those things are needed?  How does your style measure up?  These are the things the public likes the most.  They want to be warmed up by a leader, not turned off.  The majority of our voters want to see style, not a long list of accomplishments.  They certainly do not want to see any of your future plans.  Regardless of how good those plans may be.  They do not care.

Let's face it.  The public does not 'specifically' care if their leader can produce a quality plan.  The public does not 'specifically' care what accomplishments their leader has or has not produced.  The public prefers to support a leader who has the ability to win them over with style.  Style has more impact on support than does achievement.  A carefully crafted rebuttal is far more attractive to hear than the truth about how failure was not avoided.  This is how we rate movies, sports teams and politicians.  It is also how we rate products and services.  We are consumers who prefer style over function.  We are consumers who prefer style over usefulness.  We are consumers who prefer style over effectiveness.  We are consumers who want to be tickled with what we purchase.  It is more important to us as consumers to be in the right groove with the popularity we support.  That is who we are.  That is how we want to be defined.  Style commonly exceeds achievement.

How many business models truly understand this main stream of motion?  How many business models include some of this thinking in their marketing plans?  Most do not.  In fact, the only marketing effort to address this kind of popularity motion is often found in the marketing of politics.  Your candidates do it best. They truly know how to push the right public buttons.  It has nothing to do with achievement.  It has nothing to do with carefully arranged solution plans.  Getting elected has all to do with a cleverly crafted respect for the complete style of presentation.  The politicians who fail the most at this game are the ones who end up watching the competition fill the elected seats.  People, that is how it is done.  I know I am not presenting this point in the proper style.  I know I risk offending some readers.  The recognition of the truth on this subject matter is dangerous business.  That being said, let's examine the potential of this truth in our own business models.  Let's see what we can do to turn this truth into increased revenues.

Since the general public likes to be captured by the style of their interests, let's try seeing how well we respect that pattern in our own marketing plans.  Do we include a lot of style in our marketing efforts?  Do we think about style as we produce our business presentations?  Do we work on discovering better ways to improve our business style?  Is our product presentation loaded with style?  Does our advertising program include a lot of style?  Where is our main emphasis in our marketing plan, is it on function or style?  Check out Toyota!  Check out Geico!  Check out Nike!  Check out the NFL!  Check out the movie industry!  Check out Wall Street!  Check out the presidency!  All of these great models include style in their marketing ways.  Style is a major part of how they promote what they do.

Does your business model include style in its marketing efforts?

Page two.

I have participated in many job interviews, from both sides of the fence.  I have been the interviewee and the interviewer.  Both positions can become awkward.  I do not much like either.  However, the best interviews were the ones with the most successful style presented.  Style usually supersedes function and ability.  Almost every single time.  Style runs better than achievement.  The list of your prior achievements carries less weight in a job interview than does the style of your presentation face to face.  Style wins.  Achievement is second.  This is exactly why the demand is so high to prepare the best resume'.  The best resume' carries the most style.  A long list of great achievements does not carry as much effect as how that list of achievements are presented like a carefully thought out craft.  Style works better than a long list of accomplished descriptions.

Style wins.

Take a thermometer of testing to your marketing plans.  Stick that thermometer into how you present your business model.  See if you have produced enough style in that effort to capture the public support.  Style wins.  If your business has a lot of style, you are likely growing your volume well.  The public loves to support style.  They feel connected better if the business model has style.  Try to form a better respect for the issues of style.  Style will exceed function.  The public will prove that truth to your business model.  The results your business model is experiencing will likely be that proof.  Those with improved style will produce more than those without.  Every single time.

Style wins.

When we measure style versus achievement, offer more style with less emphasis on prior achievements.  That does not mean you do not need to achieve much.  It only means you do not need to parade your achievements as much as you need to parade your style.  Do not misunderstand the public and how it supports your business model.  You will still need to produce a lot of achievements.  You will only be expected to parade your style, however.  Your achievements will be expected, but not respected if you decide to parade them.  They want to witness your style...not your list of achievements.  This is also true with just about anything.

If you have raised children, you can think back about how style was more important than achievement in your career to those children.  They wanted their Mom or Dad to have style, not business success.  Business success was the minimum they expected.  They already assumed that achievement was part of the normal process.  Describing your achievements to your children was a rather boring event.  Living in style was more important to them.  This is how the public lives.  This is how the public eventually supports what it wants to support.  Style determines who, what, when, where and how the consumer moves to where it wants to move.  This makes style a very strong component to consider in any marketing plan.

Style wins.

Start working closer to the areas where style lives.  Start planning your marketing events with more style.  Start buying your product presentations and offerings with more style.  Start sharing your business model with more style added.  Get closer to the things of style long before you try to impress them with all of your wonderful achievements.  Style is the key concern.  Make sure style gets its due diligence.

Style wins.

Above all of this news, keep on working the effort to accomplish more.  Stay steady and focused on achievement.  Make sure good achievements are central to your business plans.  However, while you are so busy achieving these things, deliver them with style.  Build up your business walls with a lot of style.  Build up your business character with a lot of style.  Work your style components very well.  Your business model will enjoy the fruits of that effort.  Plus, you will likely have more fun achieving.

Style wins.  I always want my candidate to have more style!

Until next time...